Introducing LinkedIn Essentials Training
Get [outcome] without [pain point] LinkedIn Confident with the fear
You and me together in a classroom for half a day to
Whether you're stuck on [insert example], torn between [insert example 2] or just want to talk it out with someone who gests it, this is your chance to get unstuck fast!
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Are you ready to [Get The Outcome/Overcome A Problem]? I thought so...I've [got this experience to help you get this outcome] and now it's your turn!
LinkedIn Essentials Training is perfect for
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Learn alongside others who take their business seriously
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Still Unsure? Frequently Asked Questions Add a brief intro here
Will it work for me if...?
What if I already tired XYZ?
I'm busy/new/not local?
Wil I get ZYXYZ?
We are now keen and motivated to make progress
“Marianne did a jam-packed LinkedIn lessons session with my membership group. It was incredible! Maz is clearly an expert at how to optimise your LinkedIn profile and also how to get the most out of your time on the channel.
So much was included and tailored perfectedly to those attending. The group (myself included) are now keen and motivated to make progress - thanks so much Maz!”
Julia Heffer, BE Creative
The Agenda for the day
If you’re already using LinkedIn and want to understand what you could improve on, or you have a profile you set-up with the basics and have done nothing further, let’s start with an audit.
A strong profile creates a great foundation for your social media presence.
Introductions and icebreaker
Get settled, grab a drink, introduce each other and an icebreaker
Crafting a standout profile
This includes a session on goals and audience which will feed into the remaining sections. We will go through 8 key sections of your profile that help to make that great first impression on LinkedIn.
This section includes some group exercises.
A framework for using LinkedIn
I will introduce you to a 4-step framework that will help you approach LinkedIn with confidence and consistency.
Creating content without the panic
This section will focus on the 5 steps of content creation, so you know how to approach it. I will also introduce you to a content strategy and what is included.
This is covered in more depth in my separate Content Creation session.
How to evaluate what's working
In this section, we will explore where you find your analytics, what you have access to, how to track and analyse them and feed them into your content creation process.
Wrap up and final questions
Your chance to ask any last questions before we wrap up for the day
The Promise:
Empowered by having gained new insights to enhance your LinkedIn profile.
Motivated: with fresh ideas and actionable recommendations to implement what you’ve learned.
So that you feel more confident, you can love your body.
Confident: with an understanding of how to better present yourself and grow your network and boost your confidence using LinkedIn effectively.
What you need to bring?
💻 Your laptop – to work on your profile live during the session, don't forget your charger!
🖊️ A notebook and pen – for jotting down actions, ideas, tips, and those “aha!” moments.
🌟 An open mind – we’ll be trying new things, and you might surprise yourself!
🙋♀️ A willingness to learn (and ask questions) – no such thing as a silly question here.
☕ Optional: your favourite snack – bring whatever helps you feel comfy and focused.
Spaces are limited to a max of 8 people, so everyone gets attention and value from the session.
Book your place, bring your questions, and let’s make LinkedIn feel a whole lot easier.
Meet your LinkedIn trainer, Marianne:
I trained in marketing, direct marketing and social media, and I’m always learning.
I stay up to date through some brilliant paid memberships - social media freelancers, LinkedIn 'nerds' and a digital skills network for women.
Over the years, I’ve supported and trained hundreds of people on their LinkedIn journey and have been a podcast guest sharing my knowledge of LinkedIn.
Join me as I help you learn to love LinkedIn.
What you need to bring with you
💻 Your laptop – to work on your profile live during the session, don't forget your charger!
🖊️ A notebook and pen – for jotting down actions, ideas, tips, and those “aha!” moments.
🌟 An open mind – we’ll be trying new things, and you might surprise yourself!
🙋♀️ A willingness to learn (and ask questions) – no such thing as a silly question here.
☕ Optional: your favourite snack – bring whatever helps you feel comfy and focused.