20 minutes a day on LinkedIn
Posted on 9th April 2025 at 17:05
What if I only have 20 minutes a day to spend on LinkedIn? This is a question that I get asked a lot and I reached out to my network on LinkedIn to understand more about how much time people are spending on LinkedIn.
How long are you spending on LinkedIn each day?
10 minutes - 14%
20 minutes - 38%
An hour - 14%
More than an hour - 33%
The caveat I would add is that I have a real mix of people in my LinkedIn community including those of you who are just starting out with LinkedIn to those who work full-time with LinkedIn so are on LinkedIn all day, so please don't let the responses scare you if you are just starting out and don't have alot of time available.
One of the key ways to make the most of the time that you have, is to have a routine that you stick to in the time that you have
It can be so easy to get distracted by something you read and then all of a sudden you’ve spent your 20 minutes and get disheartened.
If you’re new to LinkedIn or haven’t been using it much, having a routine will be something new, and it may take you a little bit longer to start with and that’s fine.
We all start somewhere and we all do get distracted so remember you are not alone when this happens.
I don’t want you to be discouraged because as the more you do it, the quicker you will do it, and it will become a habit.
The KEY activities you should be covering on LinkedIn.
Here's a breakdown of what to include in an effective LinkedIn routine:
🔷 Engage with content: This isn’t just throwing out the odd like here and there and thinking that’s it! This is spending time reading content (posts, articles, newsletters) and engaging - like (other emotions) commenting and sharing. There are a few ways you can do this this. You can start by checking your ‘All’ notifications, this is where you will see everything that is going on with your existing connections if they have posted, shared or commented on content. You can also go to your home feed and select ‘Following’ to see content from those you are following. (This will also include promoted content) There is another way called saved lists which I will share in another post.
🔷 Share content: Post content for your audience and be there to reply to comments. It's often a good idea to break up the time you are spending on engagement and create content in the middle of that engagement time.
🔷 Review connection requests: You can see who has reached out, whether they have included a personalised message.
(There is a limit for free users on the no. of personalised messages. Remember you can see their headline. If you’re not sure you can always reply and ask what prompted them to connect with you.)
TIP: When you connect with someone, make sure you send a welcome message to them. It’s just good manners frankly.
🔷 Direct Messages: Check and reply to your DMs: Respond to messages to continue to nurture your networking and build relationships. Remember that you can star messages that are important to you, and you can sort them.
TIP: When keeping in touch with your network, remember that you don’t just need to type a message, you can use a voice note or a video message they are a great way to keep in touch and letting them see your face. And a great way to stand out from other people! Will you give it a go?
🔷 Make connections to grow your community: Proactively make some genuine connections with your ideal customers. If you have a limited no. of personalised connection requests then engage with their content first before connecting. No spamming with a sales message until you have build a relationship.
🔷 Review your notifications: Add in my network notifications (birthday, job changes, anniversaries etc.) this is a great way to keep the connection alive.
TIP: If you find that there are too many notifications for you to work through, you can adjust which ones you see in your notification settings.
What to focus on in 20 minutes
So, let's cut the activity list down into what is achievable in 20 minutes.
Engage - review your notifications for who has posted or commented and get involved with your community.
Share - aim for a least twice a week (remember you won’t need to include this in your daily routine if you’re posting once or twice a week).
Connections: and choose who to accept/ignore as you grow your community.
DMs - respond to your DMs, this is where the magic really happens
Proactive Growth - find people that you want to add to your LinkedIn community.
My Network - add in further notifications to increase the depth with your community.
TIP: Remember to delete the notification once you have dealt with them as that means when you come back you are only working through new ones.
Tips for success
Be consistent: Aim to post regularly, even if it's just a few times a week, to stay visible and relevant. Make sure it’s the same time each day or week so that your audience know to expect it.
Focus on delivering value: Share content that is valuable, informative, and engaging to your audience. Think about the same with your comments
Be Human, be you, be authentic: Share your thoughts, experiences, and insights to build trust and credibility.
Recommended reading.
What if I only have 60 minutes a day?
In summary.
It's important to understand that everyone on LinkedIn is following their own path and will be a different stages of their business journey to you.
You need to understand your "why" behind being on LinkedIn. What are you trying to achieve? Once you know what you are aiming for, you will find it much easier to prioritise which of the activites to focus most of your time on.
There will be days and weeks where the amount of time you have available will vary, depending on what else is going on in your business and your life. Attending client meetings, doing client work or whether you are unwell, looking after elderly parent, are on holiday or looking after the kids during school holidays.
The best advice I can give you if you're worrying about what you should be doing is this: go and comment. The more you do this, the easier it will become. Think about adding value to the post, showcasing your expertise and make each comment stand on it own.
So don't wait: get active on LinkedIn today!
Final thoughts.
The amount of time you spend will vary daily and week by week, BUT your time will probably increase as you start to see the results.
My advice is to not over-commit and to remain consistent. If you have 20 minutes, use 20 minutes. Set a timer if you’re like me and can get distracted.
Your questions answered
Do I need to post to LinkedIn every day?
No you don't. You will see people post every day, some 5 or even 7 days. They key is to work with a schedule that suits you and that is sustainable.
You need to be CONSISTENT. So if you can post once or twice a week, then stick to that.
Should I post more than once a day?
No. You want to focus on delivering valuable and engaging content to your audience and to make sure that each post has time to "breathe" on LinkedIn.
If you post more than once a day you are diluting you message and reducing engagement.
Should I engage with content every day?
If you only have 5 minutes, spending time engaging is really valuable.
Even if you only manage 5 added value comments that will make a difference to growing your personal brand.
How often should I be checking my analytics
It depends. As a minimum you should be reviewing your analytics when you are planning your content for the next period.
Some people plan a month or a quarter ahead and will review analytics once a month to see if any adjustments are needed. If you are planning a week ahead, then check weekly.
If you have further questions then please reach out to me.
Simply click below to get in touch and we can discuss how best I can help you with LinkedIn.
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